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Our Insights


Embedded user feedback loops
How often should we get feedback from the user/customer? In too many projects user feedback is something that is "nice to have", or...


Does a team need a Scrum Master?
I've recently observed that sometimes when a team achieves success using agility, management and the team think they no longer require...


Seven ways to get non-software teams to adopt agility
Why don't departments which work directly with customers (i.e. Marketing, Sales, and Operations) typically talk about agility? The...

Agile or Design Thinking
I recently had the fortune of completing an engagement delivering current and future state customer journey, and an experience design...

"That's not my job, I'm only here to do ..."
Every team I have coached started with the same attitude. Only the testers estimate on testing tasks and do the testing and only...

How CX can drive Agile development
Customer Experience (CX) used as a tool to ensure Agile development teams are building the right solution for the customer and their needs.
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