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Our Insights

Agile or Design Thinking
I recently had the fortune of completing an engagement delivering current and future state customer journey, and an experience design...

Is this the future of CX? Don't run for the hills just yet...
I've been asked to present the future of CX and the image above came to my mind. A bit dystopian I admit, however, there is no doubt that...

"That's not my job, I'm only here to do ..."
Every team I have coached started with the same attitude. Only the testers estimate on testing tasks and do the testing and only...


CX lessons from Japan - #1: Customers are gods
Store attendants welcome the first customers of the day as doors open at the Mitsukoshi department store, operated by Isetan Mitsukoshi...

How CX can drive Agile development
Customer Experience (CX) used as a tool to ensure Agile development teams are building the right solution for the customer and their needs.


The IMPACT Schema: a customer focused change impact assessment tool
Recently, CXD Labs embarked on a customer journey mapping exercise with a telecommunications company and the outcome of the analysis...


A look at the Customer Journey of a typical American consumer
McKinsey and Company recently released a report they've been conducting since 2008 (US Consumer Sentiment Survey), the report I've...


The Uber Customer Journey
Uber has gained a global following by releasing a mobile application that has disrupted the taxi industry. Alongside other comparable...
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