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Our Insights


Embedded user feedback loops
How often should we get feedback from the user/customer? In too many projects user feedback is something that is "nice to have", or...

Agile or Design Thinking
I recently had the fortune of completing an engagement delivering current and future state customer journey, and an experience design...

"That's not my job, I'm only here to do ..."
Every team I have coached started with the same attitude. Only the testers estimate on testing tasks and do the testing and only...
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